Operator selection guide
How to choose a hotel management company in Africa.
The strongest operator is not always the one with the largest logo. Owners should test whether the management company can translate market knowledge, systems and leadership into better hotel performance.
Discuss your property1. Start with the property's real objective
Define whether the priority is opening, stabilization, repositioning, brand conversion, growth in cash flow or preparation for sale. The operator's proposal should respond to that objective rather than presenting the same solution to every owner.
2. Test local operating depth
Ask who will support the hotel in-market, which disciplines are available, how frequently specialists visit and how decisions are escalated. Local knowledge matters in sales, talent, procurement, regulation and owner communication.
3. Examine the reporting model
Request examples of the operating review, forecast, budget, cash-flow reporting and owner dashboard. Good reporting explains causes, actions and risks—not only variances.
4. Understand commercial capability
Review how the operator approaches segmentation, pricing, distribution cost, corporate accounts, meetings, food and beverage and digital demand. Occupancy without rate and margin discipline can weaken returns.
5. Meet the people who will run the mandate
The proposal team and operating team may be different. Owners should meet the regional leader and understand the process for appointing, evaluating and replacing the general manager.
6. Align the agreement
Fees, budgets, approvals, performance tests, owner priorities, capital decisions and termination rights should create healthy accountability. Legal and financial advisers should review the final agreement.
Owner and developer enquiries
Start with the asset, the market and the objective.
A PSH regional director will review your property before the first conversation.
Request a management proposal